Universal Music Group and Klay Vision Partner to Develop an Ethical AI Music Model

Universal Music Group and Klay Vision Partner on Ethical AI Music Model
Los Angeles-based AI music company Klay Vision announced on Monday a partnership with Universal Music Group (UMG) to develop a commercial ethical foundational model for AI-generated music that works in collaboration with the music industry and its creators. Klay aims to be the backbone for a new era of innovation, the company said.

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Vision for Ethical AI-Generated Music

UMG and Klay share a vision that foundational AI models are best built and scaled responsibly through constructive dialogue and consensus with those responsible for the artistry that shapes global culture.

“Building generative AI music models ethically and fully respectful of copyright, as well as name and likeness rights, will dramatically lessen the threat to human creators and stand the greatest opportunity to be transformational, creating significant new avenues for creativity and future monetisation of copyrights,” the companies said in a joint statement.

Industry Executives Behind Vision

Led by music and technology industry executives Ary Attie (music producer and tech visionary), Thomas Hesse (former President of Global Digital Business and US Sales and Distribution, Sony Music Entertainment), and Bjorn Winckler (joining soon from Google Deepmind), Klay says it is committed to supporting artists, songwriters, and their supporters—including music publishers, labels, distributors, and other rights holders across both major and indie landscapes—by creating a global ecosystem for AI-driven content without competing with traditional music catalogues.

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Michael Nash, Executive Vice President, and Chief Digital Officer of Universal Music said, “We are excited to partner with entrepreneurs like the team leading Klay, to explore new opportunities and ethical solutions for artists and the wider music ecosystem, advancing generative AI technology in ways that are both respectful of copyright and have the potential to profoundly impact human creativity.”