Bharti Airtel Set for a Strong Future With Airtel Black

Bharti Airtel, the second-largest telecom operator, is set for a strong future. The Q3 FY22 results seem only to be a trailer. The confidence that the telco’s board has in future performance is evident from the approval of a $1 billion (Rs 7500 crore approx) fundraise via debt instruments. The thing that’s worth considering here is that the average revenue per user (ARPU) jump that came during the quarter is only reflecting the revenue boost from the last month (December). The full impact will be seen in the March quarter of FY22, which should show an even higher ARPU.

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Airtel Black a Long Term Play from the Telco

Bharti Airtel is building an ecosystem of services and products much like Apple. Airtel is playing the long game with its bundled service called Airtel Black. What Bharti Airtel ultimately wants is high paying customers and, in turn, providing them with quality service.

We have talked about this before; Airtel Black is not a bundled service to make things cheap or more affordable. It is about bringing comfort, convenience, and great service for the users. Under Airtel Black, users can subscribe to a Direct-to-Home (DTH), postpaid mobile, and fiber broadband connections. All of these services are bundled within a single bill. Note that in the case of postpaid services, users can opt for multiple connections.

This is a quality service play from the telco to attract high-paying customers. Airtel Black plans will enable the company in earning more out of each customer as well as upsell other services and products.