Nimbuzz, a leading global mobile technology has rebranded itself to a colorful, peppy look, a move to match the ‘consumers’ needs and its own ambitions for growth’. The company currently processes over 1 billion VoIP call minutes per month, 100+ billion messages per month and operates one of the largest mobile advertising platforms in South Asia and MENA region.
“Our refreshed branding goes much deeper than just a makeover. It combines our consumer centric mindset with our commitment to technical excellence and innovation. Nimbuzz, a pioneer of mobile communication, evolves once more,” commented Vikas Saxena, CEO, Nimbuzz India on rebranding.
The rebranding has given it a trendy look, especially the chats and contacts look pleasant. A single swipe can now change between tabs and the navigation tab buttons are fast. The newly integrated cool blue floating button makes the commonly used functions available on a single tap to the users. The functional buttons like Add, Invite & Find people now pops out on the contact screen.
Besides, there is an easy navigation pane where people can access special features like ‘buying Nimbuckz (Nimbuzz’s virtual currency)’ or topping up their international calling minutes. Another attractive feature is the intelligent emoticons and stickers. Based on certain keywords that the user types, Nimbuzz detects the context and offers emoticon suggestions.
“I believe that the rebranding coupled with a refreshed business strategy will help in strengthening the relationship between Nimbuzz and its customers. This new brand reflects our enthusiasm and focus on connecting our customers' information silos and automating their processes,” responded Nigel Eastwood, Group CEO, New Call Telecom.
Nimbuzz is available across all major platforms -- iPhone, iPod touch, Android, Symbian, BlackBerry, Windows phone & J2ME, as well as Windows and Mac desktop computers.
