Tata DOCOMO today launched ‘Offers Near Me’, a unique Location-Based Advertising Service for its GSM customers in Andhra Pradesh circle.
‘Offers Near Me’ is early first location-based opt-in program that allows Tata DOCOMO GSM customers to receive exciting deals, offers and discount coupons from their favorite retailers — FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, and many more. Value deals and discounts offered depend on the location the customer is travelling in and individual retailer offers.
This service is free and Tata DOCOMO GSM customers will not be charged, but to subscribe this service customers will have to dial the interactive portal at *533*9#. Upon subscription, customers will be provided with an enhanced shopping experience, receiving timely location-specific deals in the exact location they are in. These deals will be unique and better than any market offering, providing greater value to Tata DOCOMO users.
Tata DOCOMO has partnered with Stay In Touch Mobile for this VAS offering and has successfully piloted this project in Andhra Pradesh. The exciting new service will be rolled out nationally in a phased manner.
prashanth February 27, 2012 at 3:31 pm
Well, as long as they keep the offers relevant, i dont think it really affects my privacy in any manner..atleast like other advertisers they dont bombard with me unnecssary stuff from every location
Ganesh February 26, 2012 at 1:03 pm
To think people will opt in to get compromised on their own privacy by advertising their location to advertising companies!!! And Tata Docomo calls the “FREE”!!! Holy crap!
prashanth February 24, 2012 at 9:19 pm
Atleast from their website they seem to triangulate based on tower location, which would mean they would be able to identify your exact loaction.
Kanchan February 24, 2012 at 7:22 pm
Tower based offer? What if u get another tower instead of local one
prashanth February 24, 2012 at 6:50 pm
But I do not think that is Location Based or targeted advertising? @sai
sai February 24, 2012 at 5:18 pm
bsnl has also started this services with adsekamaeo and giving rs20 talk time to ever subscriber