Tata DOCOMO, the GSM brand of Tata Teleservices Ltd, has extended its “Pay Per Use” scheme to SMS with the launch of “Diet SMS”, wherein the company will levy charges only for the characters sent in the short message under a new scheme Diet-SMS.
The company will charge just one paisa per character for an SMS up to 15 characters, while the company will not levy any charges for the spaces put between the words. This unique service is one of the first of its kind changes the paradigm in the way Indian mobile customers pay for SMS.
To send a diet sms one has to
select the SIM based menu on the phone (called Dive-in Now), scroll to the diet-SMS option under the English Language menu, open it and send the SMS.
TTSL has also launched a phone application which can be downloaded from Tata DoCoMo ‘Dive In’ wap portal, or by simply sending a SMS “diet” to 54321. Using this diet-sms application, the customer can send short text messages easily.
Tata DoCoMo customers can also send a Diet-SMS using the normal SMS menu. Users need to type the mobile number followed by a space followed by the message and SMS this to short code 52208.
Mr Deepak Gulati quoted “We broke the per-minute pricing paradigm for voice calls when we launched our services. With “diet sms”, we are doing it again, this time on the SMS front. At TATA DOCOMO, we believe in taking the best that technology has to offer to make life more refreshing for our customers.”
Nirbhay October 14, 2009 at 8:43 pm
when will docomo be launched in delhi?
Saurabh September 22, 2009 at 12:32 am
Is the pay for wat you use concept is also for national sms….m a bit confused..!!
subash September 16, 2009 at 2:22 pm
pay for wat you use is a vry gud comcept n they hav again com up wit it wit the diet sms..these plans n tariff are atention grabbing n so is thr docomo…
TATA DOCOMO September 9, 2009 at 12:32 pm
@Shoeb
We are in the process of sending the diet-sms menu over the Air to you phone. Please ensure that your phone is on the switched on mode for the menu to come and sit inside the English menu of your Dive in Now SIM menu
Thank you
Rohan September 9, 2009 at 11:26 am
it seems there is some over the air update of Dive In portal to get the menu, they have asked to keep phone switched on as they are pushing the option to SIM. The more I think bout it such a simple thing but no one had thought of it before! Hats off Docomo …whats the next per item tariff???
DJSays! September 9, 2009 at 9:05 am
Hey,
I read this today in Business Line news paper and thought what crap this was coz you had to type the mobile no. of the recipient and then the message and then send. All this for saving a few paise?
Well, I see that there are other options to use Diet SMS. Now, it’s worth considering. Thanks.
San September 9, 2009 at 1:23 am
Way cool.. very beneficial for sms chatters..!!
DJ_DM September 9, 2009 at 12:51 am
opps check oparator service
altaf September 9, 2009 at 12:46 am
not working man!!!!!!!!!!
DJ_DM September 9, 2009 at 12:38 am
gud ans rohan..
Rohan September 8, 2009 at 11:09 pm
@agnivo you would likely send 15 char messages to your girlfriend (more likely), wife (less likely), boss (least likely) and would u dare forget any of their numbers
. Cool innovation anyways!
Duane September 8, 2009 at 11:06 pm
@Shoeb
SHOEAB contact DOCOMO Customer care … they should be able to “puch” the option to your SIM (handset will do a restart) OR you will need a new version SIM. However I believe the 1st option will work as DOCOMO is using 64K SIM Cards even on Prepaid and hence plenty of available memory exists on SIM!
Shoeb September 8, 2009 at 7:37 pm
I dont have this Diet sms Option in my Divein ..
Kumar September 8, 2009 at 7:33 pm
This is another great step by tata docomo….
Agnivo September 8, 2009 at 6:50 pm
This would be complex, as one cannot add the number from the phonebook to send the sms.