Wynk Music by Airtel Launches ‘Your Year in Music 2018’ Personalised Music Journey

Wynk Music application, owned by Airtel has been one of the most popular OTT (Over the top) music applications around. Telecom operators in the country are growing their content strategy in leaps and bounds to drive more and more subscriber engagement. As per the latest news, the Wynk Music application has introduced new personalisation for its 100 million active user base called the ‘Your Year in Music 2018’. In the OTT app space, personalisation is considered a great tool for increasing consumer engagement. Airtel’s Wynk Music app seems to be following in those footsteps only. Since this is the year-end and people are going to be celebrating the new year, Airtel Wynk has introduced this personalised music journey innovation pragmatically at this time.

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Wynk Music Introduces Personalised Music Journey

Airtel has informed that Wynk Music users will be able to discover the songs which they played the most, their top artists, the total amount of time they spent listening to music, big music days and much more during 2018. Also, the music journey 2018 will be customised according to each user’s in-app behaviour.

This is not the only step that Wynk has taken in the direction of personalisation of its app. Earlier this year, Wynk has revamped its application, and it introduced features like Personalised Radio, Artist and Playlist recommendations based on individual users’ music listening patterns. Owing to the app’s large popularity, the app was also awarded the title of ‘The Most Entertaining App of the Year’ by Google in December 2018.