Uninor Launches Real Customer Real Value Programs in Andhra Pradesh

By May 6th, 2010 AT 6:06 PM

Uninor, recently awarded most promising new telecom operator has organized a ‘Real Customer Real Value’ program from May 6 to May 13 to reward retailers who have gained high usage GSM customers over the past 3 months. This program is scheduled to take place every 90 days across 20 districts of Andhra Pradesh.

Uninor follows a customised and segmented approach in the market – offering superior value to mid and high end users. The award winning retailers were identified on the basis of Total recharge value and Customers’ age on network. The uniqueness of this program is that it is not given on the basis of the number of subscribers acquired but the usage of the subscribers on the network and the value they derive.

Commenting on the occasion, Dushyan Vaithiyanathan, Executive Vice President, AP, Uninor said, “We at Uninor value our retailers and build long term associations. We would like our retailers to get a share of the usage thereby helping to drive good quality subscribers – thus bringing in this concept of Real Customer Real Value”

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