Uninor enters the Guinness Book of World Record, for its biggest retail expansion in a day

By July 28th, 2014 AT 11:54 AM

Uninor’s feat of opening up 362 retail outlets at the same time in one day has made it to the Guinness Book of World Records as the biggest ever retail expansion by any company in the world, on a single day. This 1-day record took Uninor 75 days of planning and 5400 hours of execution involving 200 retail employees covering 150,000 customers in its six operating circles.

Currently Uninor has 1100 operational stores. By opening of these additional stores, it takes its overall footprint to 1480 stores making it the second largest among all operators in its circles. The retail expansion carried out in April this year had come on the back of a company statement in February, announcing an investment of Rs 500 crores to expand its network & distribution infrastructure by 30% in its six operational circles.

It had also stated plans of re-deploying 5,000 sites from closed down circles for geographical expansion in existing six circles in the same statement. Later, its parent company Telenor, also sought FIPB approval to up its stake in Uninor to 100% for an additional investment of Rs 780 crores.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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