After New Trai Tariff Regime Niche Channels Seek Inclusion in DPO Packs to Expand Reach

The new broadcasting tariff regime which is slowly spreading across the country through the migration process of the subscribers substantially changes the pricing and other regulatory parameters for the DTH providers and broadcasters. The big broadcasters have already hinted towards a high-stake game with the rollout of the new tariff regime, however, for standalone channels the stakes are even higher. These niche channel owners with their content targeted towards a particular niche will be even more affected by the new tariff regime. There is also a noticeable difference in what the two types of broadcasters are looking for in the new tariff regime. While the big established broadcasters are seeking ways to amass more and more revenue, the niche broadcasters are much more focused on bringing more attention and channel reach.

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BTVI’s Switch to FTA for More Reach

An example of such a niche channel would be BTVI which is the one of its kind FTA channel in the category. It is well known that the genre of English News is mostly full of pay channels, however, in January, BTVI went FTA and the reason, as you would suspect, is to garner more reach. Also, the development in the rollout of the new tariff regime has already hinted that consumers are moving ahead with the DPO recommended packs and as such the inclusion of BTVI in recommended packs of 100 FTA channels would automatically mean more reach for the channel. BTVI COO, Megha Tata also revealed that the OTT platforms like Hotstar, SonyLIV, Zee5 have been good delivery platforms apart from cable TV and DTH providers for the channel. This news is reported by Television Post.