OnePlus is already thinking of bringing an India-specific device in the country by next year, according to Carl Pei, Director of OnePlus Global. Speaking with BGR India, Pei said that, “We realize that India has its own specific needs, so we are setting up a team here to help localize our company and products. Next year we have one product planned specifically for India”.
And by next year, he meant by last quarter of 2015. While that’s a long wait, it’s a welcome decision. Smartphone usage in India differs than that of the western countries. For instance, while commuting in local trains, you’ll notice bunch of users who have loaded up movies or TV series on their not-so-small screen. Note that this is an offline view and that they are not streaming it online. Whether they download the movies legitimately is up for a debate. However, keeping such patterns in mind if OnePlus is able to bring a device that satisfies Indian smartphone users in terms of specifications and pricing, it up to sell millions of units.
Recently, OnePlus had launched its first smartphone, One, in the country. Priced at just Rs 21,999, the OnePlus One offers features such as 5.5-inch 1080p display, 2.5GHz Snapdragon 801 quad-core processor, 3GB of RAM, 64GB internal storage, 13-megapixel rear camera, 5-megapixel front-facing camera, and a 3,100mAh battery. It is powered by Cyanogen OS 11s with several customisable features. However, thanks to Cyanogen’s exclusive partnership with Micromax, OnePlus One users won’t receive any Cyanogen OS updates. OnePlus has thus announced that it is working on its own software for the One, which will be available in December in beta version and a final stable version will be made available by February 2015.
Apurva is a tech enthusiast who loves her gadgets and talks about digital media usage. She is currently developing news.thedigest.co and works for an IT company.