MTS India is all set to roll out its Mobile Service in Kolkata as we cited in our previous post on TelecomTalk. MTS launch will expected by 21st May 2009 and the company has kicked of its campaign with very unique way in print media of Kolkata and West Bengal with its line “badlo life ka plan” and “change is coming-get ready”.
Through this brand positioning exercise of MTS is said to strengthen the connect with the lives of young and youthful by providing this unique opportunity to come together with MTS and celebrate the joy of togetherness with its one million minutes of Free talk time.
We have some exclusive details regarding MTS Mobile’s official Launch. The company will be launching its CDMA mobile service in next few days .The core CDMA network is live across Kolkata.The help line number for MTS Kolkata is 9153155155.
The services, after being launched in Kolkata, will be extended to other eastern cities said Alexander Chinyaev, Sistema’s chief representative in India.We now offer mobile service in Tamil Nadu, Rajasthan and Kerala and within six months of operations, our subscriber base has reached close to 1 million,” Chinyaev claimed.