Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


The Internet and Mobile Association of India (IAMAI) doesn’t want a scenario where the OTT (over-the-top) players have to share their revenues with the telecom service providers (TSPs). For the unaware, the Telecom Regulatory Authority of India (TRAI) recently floated a consultation paper on “Regulatory Mechanism for Over-The-Top (OTT) Communication Services, and Selective Banning of OTT Services”. Some industry associations have called for the need to regulate OTT players and also indulge in a revenue-sharing model.
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Background of the Matter
The basic argument is that if the OTT players are earning through the infrastructure that TSPs have built by investing all of their money, then the TSPs should be entitled to get a share of the revenues that OTT players are making. This has never happened in India since the time the internet first came. However, now, because the traffic that different OTT players get puts stress on the networks of the TSPs for which the TSPs have to invest on further to improve network capacity.
The TSPs are not happy with the fact that the OTT communication players such as Telegram, WhatsApp, and more offer voice calling, video calling and texting services on their networks to their customers without having the need to undergo any regulations from the government. While TSPs, who offer the same service, have to meet several regulatory norms and also pay statutory dues. Thus, the telcos have asked the government to bring the OTT players under regulation and also get a share of their revenues.
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What Does IAMAI Think?
However, the IAMAI does not agree with the notion that the TSPs are pushing. In response to the TRAI’s paper, IAMAI said, “Such demands are based on the erroneous notion that OTT service providers consume bandwidth, and disregard the fact that not OTT players but consumers themselves independently transact and purchase data from TSPs.”