DTH Operators to Witness a Slight Setback as Long Term Plans Continue Under New Trai Regime

Airtel Digital TV and Sun Direct came up with long duration packs recently, but that's not the case with other providers like Tata Sky, D2h and Dish TV

Highlights
  • Current long duration plan users are being moved to Best-Fit plans
  • Trai has already informed the deadline as March 31, 2019 for channel pack selection

Since the start of 2019, we have seen a lot of changes in the Indian broadcasting industry, thanks to the new tariff implementation by the Telecom Regulatory Authority of India (Trai). The sector regulator asked DTH service providers to continue providing long duration packs which consumers liked a lot in the past tariff regime. But the operators are in no state to listen to Trai, except for a few like Airtel Digital TV and Sun Direct. And it makes complete sense for them to not introduce long-term packs as the new tariff pricing is very different compared to the previous one. Additionally, DTH providers state that consumers will get back their existing long duration pack refund into their respective DTH account which can be used to pay the monthly bills going forward.

Subscribers Can Continue with Long Term Plans: Trai

Trai in its statement released earlier this month said, “The Authority further reiterates that subscribers who have taken long term packs will continue to avail the services for the contracted period. However, they have the freedom to choose the channels of their choice under the new regulatory framework and in case if they exercise this option, money for the remaining period shall be adjusted for their future use.”

However, this move from the sector regulator will have a bad impact on local Cable TV and DTH service providers.

Effect on DTH Operators

It is worth noting that back when Trai was discussing the implications of the new tariff regime in the last quarter of 2018, it had asked the operators to discontinue the long term plans, but not going by the orders, some operators continued to sell the long term plans as late as in December 2018. The result was that now selected subscribers have made the payment in advance for these long term DTH plans. Trai says, if that is the case, then the customer will be given the services of the long-term plan without any change till their subscription period is over. This step is apparently to be seen as a downside for DTH operators since the price which the operators are paying to the channel owners have gone up significantly since February 1. However, the same subscription fee being charged from the long-term subscribers mean that DTH operators will have to pay the broadcasters from their own pockets thus thinning out their margin by a large extent.

Consumers Disappointed After DTH Companies Shack Long Term Plans

Notably, to find a way around this some DTH providers are converting their long term subscribers into the subscribers of new Trai based monthly packs with the new pricing. Operators like Tata Sky, Airtel Digital TV and D2h had announced that after these consumers have made choices about their channels, the monthly amount will be deducted from the remaining amount in their long term subscription. The operators had even started crediting the amount to the respective accounts of the DTH subscribers. The consumers, as you would expect, were venting out their anger regarding the actions of the DTH companies. Some also resorted to legal pathways. However, the new direction by Trai ensures that the DTH companies will provide their services unhindered for the rest of the remaining term of a long-term plan subscriber.

Read more on:

Arpit spends his day closely following the telecom and tech industry. A music connoisseur and a night owl, he also takes a deep interest in the Indian technology start-up scene and spends rest of his time spilling poetry and stories on paper.

Subscribe
Notify of
guest
8 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

IPv4 Shouldn’t Exhaust Growth of Telecom Service Providers: Adrian Taylor

As rural broadband initiatives help bridge the digital divide, communications service providers have a wealth of opportunities to add subscribers,...

5G Will Help Both Consumers and Enterprises of India: Vivek Kalra

There is a multitude of use-cases of 5G that will be discovered and developed further once the technology arrives commercially...

Embracing and Deploying Open Networks: The Key to Taming Digital Disruption in 2021

The 2011 volcanic eruptions in Iceland led to a complete shutdown of travel across Europe for an entire week. But...