March 12th, 2019 8:11 AM 2 COMMENTS

Airtel Digital TV Subscribers Can Earn Rs 200 Cashback by Referring Their Friends

To amass more and more subscribers, telecom companies and DTH providers are using very pragmatic offers. When the allure of general, offers, discounts and cashback fades, the companies often turn to referral schemes, which although come with a higher customer acquisition cost but result in good subscriber addition since the referrals are made by the existing customers of the company and no one else. Airtel Digital TV is now in... Read More

March 11th, 2019 7:36 PM 6 COMMENTS

New Trai Tariff Regime Increases HD Channel Choices, Affects Prices and Viewership

The Trai tariff regime brought significant changes to the DTH and broadcasting industry. The first effect of the new implementation was seen in the pricing, and the apparent ripple of the change was that the subscribers now enjoyed more HD channels and greater flexibility when it came to choosing their own channels. Now slowly, the effects of the new Trai tariff regime are also beginning to show on the viewership... Read More

March 11th, 2019 7:10 PM 0 COMMENTS

Delhi High Court Directs Centre to Release Over Six Lakh Set-Top Boxes of Tata Sky

The Delhi High Court directed the Centre on Monday to release all the Tata Sky set-top boxes (STBs), barring five pieces, which were seized by the government for not displaying the maximum retail price (MRP). A bench of Chief Justice Rajendra Menon and Justice A J Bhambani, in an interim order, directed the Ministry of Consumer Affairs to release the over six lakh STBs it had seized in January but... Read More

March 10th, 2019 4:44 PM 4 COMMENTS

Tata Sky Unveils 13 HD and SD Mini Packs Across Six Regional Languages

If you're tired of seeing an increase in your monthly TV bill, then the only way to reduce it is by choosing Add-On, Mini packs introduced by Direct-to-the-home (DTH) service providers in the country. Tata Sky, which has been constantly offering better service than other operators has now come up with a slew of regional add-on, mini packs. With this move, Tata Sky is boosting its regional content offerings and... Read More

March 9th, 2019 8:24 PM 0 COMMENTS

Trai Tariff Regime to Effect Channel Viewership, FTA Channels Gain Viewers While Pay Channels Slip

The new tariff implementation by the Telecom Regulatory Authority of India (Trai) has brought some significant changes to the pricing pattern of channels, broadcasters and DTH providers. With the introduction of the new pricing regime, the consumers have to select their channel subscriptions once again, and this time around they will only be paying for the channels which they subscribe to. As such, there is expected to be some change... Read More

March 8th, 2019 6:11 PM 0 COMMENTS

Sun Direct New HD and SD Packs in Bengali, Marathi, Odia and Other Regional Languages Now Up for Subscription

Sun Direct is a prominent DTH service provider in the South Indian region. The operator was also the first one to do away with the NCF charges to make its subscription plans attractive for the consumers. Previously, in our update, we had informed about the launch of new DPO packs on Sun Direct website which had increased the offering for Sun Direct subscribers, but it is known in the market... Read More

March 7th, 2019 2:35 PM 0 COMMENTS

After New Trai Tariff Regime Niche Channels Seek Inclusion in DPO Packs to Expand Reach

The new broadcasting tariff regime which is slowly spreading across the country through the migration process of the subscribers substantially changes the pricing and other regulatory parameters for the DTH providers and broadcasters. The big broadcasters have already hinted towards a high-stake game with the rollout of the new tariff regime, however, for standalone channels the stakes are even higher. These niche channel owners with their content targeted towards a... Read More

March 7th, 2019 12:23 PM 0 COMMENTS

Airtel Digital TV Reveals New HD and SD Bouquet Packs Without FTA Channels

After a long stream of combo packs, add-on packs, recommended packs the DTH operators are coming up with a new kind of offering for the subscribers of their services who are migrating to the new Trai tariff regime. These are the Basic Service Tier packs. Now unlike the other packs in the providers’ portfolio which bundle paid or FTA channels in different selections and choices to cater to the different... Read More

March 6th, 2019 4:26 PM 2 COMMENTS

Trai Tariff Regime: Dish TV Subscribers to Get Unlimited FTA Channels in Base Pack of Rs 153

Over the last few weeks, DTH and Cable TV subscribers have been complaining about the new tariff regime introduced by the Telecom Regulatory Authority of India (Trai). In a view of controlling the damage, DTH operators are providing unlimited FTA channels within the base pack. The change was first implemented by Sun Direct which was then followed by Tata Sky and other operators. And now, Dish TV joins the list... Read More

March 5th, 2019 5:50 PM 4 COMMENTS

Tata Sky and Airtel Digital TV Migrating Nearly Five Lakh Consumers Everyday to New Trai Tariff Regime

The Telecom Regulatory Authority of India (Trai) has said that the transition to the new tariff regime is going smoothly. However, the opinion of the public on this issue seems to be contrasting. Arvind Kumar, advisor on broadcasting for Trai has said that the regulator has not received many complaints regarding the new tariff regime. Kumar said to ET Telecom, “MSOs (multi-system operators) have told us that 100% of their... Read More

March 4th, 2019 5:42 PM 0 COMMENTS

D2h Bundles Genre and Language Wise FTA Channels for Rs 153 Under BST Packs

The Basic Service Tier (BST) pack being provided by some of the DTH providers are a good way to select FTA channels for your channel subscription pack. D2h, one of the biggest service provider in the industry was one of the few to first come up with the BST packs to allow its subscribers to make an easy choice about their FTA channels based on regions, languages and genres. After... Read More

March 4th, 2019 3:50 PM 2 COMMENTS

Trai Asks Independent TV to Justify the Current Tariff Plans in the Backdrop of New Framework

Broadcast regulator Trai has written to DTH operator Independent TV (formerly Big TV) asking it to justify its current tariff plans in the backdrop of the sector's new regulatory framework. In a letter to Independent TV, the Telecom Regulatory Authority of India (Trai) has also called a meeting with the senior official of the DTH company on the said matter, Tuesday. The regulator flagged the issue after it received several... Read More

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