Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Right now, in the telecom industry, BSNL is always coming with new offers and innovative consumer-centric strategies to woo the customers. The state-led Bharat Sanchar Nigam Limited (BSNL) has also been proactive when it comes to rolling out new offer after its revival package. Ever since BSNL has received the relief from the government, it is putting more efforts in the retention of its customers and adding of new customers as well. One such new offer has been rolled out by BSNL for its landline or broadband subscribers as well. While some of the other telecom operators have been charging their subscribers 6 paise per minute to make calls to the other operators in the name of Interconnect Usage Charges (IUC), BSNL has made a flipside move on the same. Instead of charging customers for making calls, BSNL is giving customers cashback for making calls. Sounds surprising? Read ahead to find out more.

BSNL Landline Calling Benefit Explained
Under this new offer, BSNL has detailed that subscribers using a landline to make calls will receive a cashback of 6 paise per 5 minutes of calling. BSNL has also noted that this offer would be valid until February end. To understand the offer, it is notable that the customer who have a broadband or landline connection will have to make calls from their landline and for every 5 minute spent on their landline, the subscriber would get a cashback of 6 paise. In total, the subscribers of BSNL would be able to accumulate a cashback of Rs 50 towards their bill. This basically means that the subscribers will be able to reduce their landline or broadband bill by as much as Rs 50 that too by making calls to other people. This is one innovative offer by BSNL.