On Cyberbullying Day 2017, Telenor Group has launched the global ‘Be a Cyberhero’ digital and social media campaign. The goal is to support Telenor’s 2020 goal to educate four million children in online safety practices across its 13 international markets.
With half a billion children in Asia projected to have Internet access by 2020, Telenor first supported Stop Cyberbullying Day in 2016 and through multiple online safety initiatives throughout the year. The effort gathered 259 million impressions of their #useheart hashtag to promote awareness of online safety and cyberbullying.
In 2017, the company hopes to build on this engagement, debuting the custom-made ‘Be a Cyberhero’ profile picture filter for social media, cyberbullying tips graphics and multimedia, as well as other awareness-building activities on the Telenor Group Facebook page. The company’s more than 30,000 global employees are also playing a role and will join the online movement by changing their profile pictures to share positive messages against cyberbullying.
Cyberbullying in India has always been a big concern, especially amongst the younger generation. Telenor India identified the issue and came up with an innovative way to fight the problem. With the launch of its WebWise programme, Telenor India focused on children’s cyber safety & security in India.
With this program, Telenor India has been conducting workshops for students, teachers and parents. In the last couple of years, Telenor India has educated more than 55,000 students and teachers on safe internet practices by conducting more than 210 workshops in 110 schools in 13 cities. These workshops are held by the WebWise ambassadors where they run an interactive session on internet safety. Telenor India will continue their efforts in building relevant awareness amongst school students and ensure their security in the online world.
Here’s how to take part in the program:
- Change your profile picture and support Telenor’s Stop Cyberbullying Day 2017 campaign via Facebook or Twitter by visiting here: twibbon.com/support/stop-cyberbullying-day.
- Join the global conversation online by using the hashtag #useheart and #stopcyberbullyingday in posts about Stop Cyberbullying Day and the “Be a Cyberhero” campaign.