South Korean smartphone company, Samsung is one of the strong contenders for the top spot in the Indian smartphone segment. According to a new report released by German market research firm Gfk, Samsung registered a 60% market share (by value) and 62.5% share (by volume) in the Indian premium smartphone segment during the month of August 2018. Samsung not only led the Rs 40,000 and above segment but also registered a 55.5% market share (by value) and 55% (by volume) in the Rs 30,000 and above segment in August in the country. Samsung achieved this feat with the strong sales of Galaxy Note 9 in the country.
Samsung Aiming at a Stellar Festive Season
“We are extremely happy with the way our numbers are growing. We are bullish on further consolidating our leadership position in the Indian smartphone market. Our aim is to grow at 20-25% in India in the festive quarter (October-December),” Aditya Babbar, General Manager, Samsung India, told IANS. Samsung also launched three new mid-range devices- the Galaxy J6+, Galaxy J4+ and Galaxy A7 (2018) to attract buyers looking for smartphone between Rs 10,000-Rs 20,000.
Samsung Galaxy Note 9 is the Best Galaxy Note Device Till Date
The Samsung Galaxy Note 9 was launched in India on August 24 and pre-booking for the phone started on August 10. “When we launched Note 9, we introduced a lot of consumer-centric offers like Rs 6,000 cash back on Paytm and Rs 6,000 upgrade offer,” said Babbar, adding that Note 9 is Samsung’s most successful “N Series” smartphone.
In the first half of 2018, Samsung led the Rs 30,000 segment by 50% (in value) and 51% (in volume).
Samsung Eyes Indian Mid-Range Smartphone Market
After ruling the premium segment, Samsung has set its eyes on dominating the mid-price segment in India which is currently flooded with Chinese variants. The company last month launched Galaxy A7 with triple rear cameras for Rs 23,990 in blue, black and gold colours. In addition, Samsung will be launching the industry’s first four-camera smartphone on October 11 and the phone is also expected to reach Indian shores very soon.