Reliance Communications, today initiated a radical move in the Indian telecom industry by making SMS’s more affordable to all mobile customers in India. Reliance Mobile customers can avail of two revolutionary SMS tariff plans:
o ONE PAISE PER SMS
o UNLIMITED SMS’s @ Re. 1 PER DAY
The new SMS tariff plans are add-on plans and are applicable for all Reliance Mobile customers irrespective of CDMA or GSM network as well as prepaid and postpaid customers.
The tariffs are applicable for non-commercial use only. To prevent these attractive SMS tariffs being misused by telemarketers a fair usage cap of 15000 SMS’s per month is applicable on the Unlimited SMS plan.
Earlier last month, Reliance Mobile took the lead in unveiling India’s most affordable tariff plan SIMPLY RELIANCE at a uniform rate of 50p/min for Local, STD and Roaming calls followed by uniform calling rates of 1p/sec for Local, STD and Roaming calls. Based on the usage patterns, Reliance Mobile customers can also opt for unlimited calling plans of Rs. 1 per/3 mins call for local, STD and Roaming calls.
All Reliance Mobile customers, regardless of the tariff plans they have for voice and data services, can avail of the 1p/SMS plan by subscribing to a Standard Tariff Voucher of Rs. 11 per month. Or the unlimited SMS plan can be subscribed to by Reliance Mobile customers on a daily deduction of Re. 1 per day from their prepaid balance.
Pre-Paid SMS Plans | |||
Type | Value Proposition | Pack Rental | To Subscribe |
| SMS STV | 1p/SMS for Local, National & Roaming | Rs. 11 per month | SMS <ACT SMS1P> to 53739 |
| Daily Pack | Unlimited SMS’s (Local, National and Roaming) | Re. 1 per day | SMS <ACT SMS DD> to 53739 |
Post Paid SMS Packs | |||
Type | Value Proposition | Pack Rental | To Subscribe |
| Simple SMS Pack | 1p/SMS for Local, National & Roaming | Rs. 11 per month | SMS <SUB SMS 1P> to 53739 |
| Free SMS Pack | Unlimited SMS’s (Local, National and Roaming) | Rs. 25 per month | SMS <SUB SMS15000> to 53739 |
“SMS continues to grow every year with more and more innovative ways of utilizing its potential coming in the forefront. Indians are using SMS as a mode of communication to keep in touch with friends and family. With select subscriber groups, SMS is a preferred communication mode over voice calls. On account of significant tariff disparity in the recent months, it has lost its due share of attention. Considering this, Reliance Communications with its 1st in the industry initiative, aims to revitalize SMS usage in the country”, said Mr. Mahesh Prasad, President – Reliance Communications.
“Like our earlier Simply Reliance offerings of Local, STD and Roaming calls at 50p/min and 1p/sec from any Reliance mobile to any phone on any network, yet to be matched by any competitive offering. With this best in the industry initiative, we offer significant value not only to our existing 9 Crore CDMA and GSM customers, but are also aimed at gaining new acquisitions from high SMS usage groups of the GSM community such as young professionals and the youth across India”, he added.
