Vodafone Idea appears to have quietly discontinued its Vi One plans, effectively withdrawing a bundled offering that combined prepaid mobile services, fixed broadband connectivity, and OTT subscriptions under a single package. The plans, which were introduced in 2023 as part of the operator’s push toward convergence, are no longer available across Vodafone Idea’s official platforms.
The Vi One plans bundled Vi Hero unlimited prepaid mobile plans with broadband speeds of up to 100 Mbps, free router and installation, and access to three OTT platforms Disney+ Hotstar, Sony LIV, and ZEE5. The proposition was positioned as a simplified, all-in-one solution aimed at increasing customer stickiness by tying together mobility, home internet, and entertainment.
However, a check across Vodafone Idea’s website, shows that the Vi One plans have been removed, with no new enrolments currently being offered. Vodafone Idea has not issued any formal communication announcing the withdrawal, suggesting the discontinuation has been executed quietly. The removal of Vi One points to challenges in scaling bundled offerings beyond select markets. The plans relied on partnerships with regional broadband providers such as YOU Broadband and Asianet Fiber, limiting their availability and making nationwide expansion difficult. Unlike competitors with extensive fixed-line infrastructure, Vodafone Idea lacks a large, unified broadband network, constraining its ability to execute convergence-led strategies at scale.
Also Read: Vodafone Idea’s Vi One Plans for October 2024 Detailed
The timing of the withdrawal is also notable. Vodafone Idea has been increasingly focused on tightening its prepaid portfolio, trying to improve monetisation from its existing subscriber base. Over the past year, the operator has concentrated on Hero and Non-Stop Hero plans, alongside tariff optimisation and 5G launch in select circles.
In contrast, rival operators have taken a more consistent approach to convergence. Reliance Jio continues to bundle mobile, broadband, and entertainment services across its JioFiber and AirFiber platforms, while Bharti Airtel has expanded Airtel Black offerings, backed by a wider broadband footprint and deeper integration across services. Vodafone Idea’s Vi One plans, by comparison, remained limited in reach and visibility.
The discontinuation of Vi One reduces Vodafone Idea’s presence in the bundled-services segment at a time when the market is steadily moving toward higher-ARPU, multi-service offerings. Without a strong convergence play, the operator remains heavily dependent on mobile-only prepaid plans in an increasingly competitive environment.
While Vodafone Idea may continue to explore partnerships or alternative engagement models, the quiet withdrawal of Vi One shows the execution challenges the company faces beyond core mobile services. For now, Vi One appears to have joined a growing list of short-lived initiatives that struggled to translate ambition into sustained scale.
