Instant Messengers in 2014 and what to expect in 2015
2014 has been a tremendous year for Instant messengers. The category attracted more investment and innovation since Facebook acquired WhatsApp back in February for whooping $19B. What’s interesting about this category is that there’s no clear winner, as of yet. WhatsApp itself was slow to rule the US market, it first gained momentum in Spain and other asian countries. With time, many players entered the market like Viber, Hike, Facebook messenger and WeChat.... Read More