Bharti airtel, one of India's largest telecom operators, has organized a unique on-ground customer engagement initiative at Gulmohar Park Mall in Ahmedabad (Gujarat) Mall in keeping with its recently launched hfz campaign targeting the youth of India.
A flash mob of youngsters dance on HAR EK FRIEND ZARURI HOTA HAI (hfz), and get the mall visitors to join in excitement. Already there is much hype in the e-world as Airtel has mainly concentrated into socializing the idea. India’s biggest cellular service operator is now all ready to target the youth market with their latest pinch.
Airtel also put up an contest "Road to Vegas" on Facebook to promote ‘hfz’ Campaign among their fans as earlier we shared in TelecomTalk. So if you have any special and interesting friend share it through facebook and you could win to Las Vegas with your friend or just walk away with daily prizes. Airtel has introduced an application through which you will be able to tag friends according to your choice and type of friend.
If you remember couple of months back Vodafone came up with a similar campaign called Blackberry Boys .
Do you think these kind of promotion will help Airtel in long term can this campaign beat Blackberry Boys ?
Thanks! Shreya
