Reliance Jio IUC Cost Has More Implications Than Just Pricing

The Mukesh Ambani led telecom operator, Reliance Jio, has been in the headlines a lot lately not only because the telecom operator has released its quarterly earnings report just a few days back but also because of its move of introducing the Interconnect Usage Charges (IUC) for the customers. The long persisting rivalry in the telecom industry which was going over the issue of how long the calls of customers should be ringing ended with Reliance Jio bringing a new rule of charging 6 paise per minute on all outgoing calls to other networks. However, Jio is not on the hook here entirely for the implementation. The situations which led to the levying of these charges have been brewing for two years now. But, now that the Mukesh Ambani led telco has introduced this charge, there are definitely going to be ripples in the industry. Here is how the introduction of the IUC will bring an impact on the subscribers and the telecom industry.

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Withdrawal of Recharge Plans

Now the first thing that some of the subscribers will notice in the Reliance Jio portfolio is that the telecom operator has done away with some of its low-cost sachet packs as the IUC charges have made their way to the portfolio. The sachet packs which have been removed from the Reliance Jio portfolio include the Rs 19 and the Rs 52 sachet prepaid pack. To recall, the Rs 19 sachet pack used to offer benefits for a single day with unlimited calls for a day, 150MB data and 20 SMS. This was a good solution for subscribers who just wanted a quick fix for their Reliance Jio number. Whereas, the slightly higher priced Rs 52 prepaid plan used to offer 1.05GB data benefit for the period of 7 days along with unlimited calling and 70 SMS for the entire validity period. But, with the launch of the IUC top-up vouchers, these sachet packs have gone missing from the Reliance Jio prepaid portfolio.