Infographic: Beyond Basic Telco Services, What Indian Telcos Are Offering to Consumers?

I strongly believe mobile connectivity services are essential for the development of our country as they keep us connected on the go with the rest of the globe. In an era of exponential digital growth backed by mobile broadband connectivity, just the voice/SMS offering alone cannot serve the purpose, that said yesterday, even volumetric data offerings today are not enough to cater the needs of growing consumer demands or keep the competition at check. Consumer demands are dynamic and hence change with times, so being responsibly reactive and agile is the only way telcos have.

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Nevertheless, great opportunities often include complexities and also excellence comes at a cost and burden. Before you scroll to the infographic, let me put forward a few steering aspects of Telecom Sector leaving the Capital aspect aside.

Regulatory Environment:

On the top of every innovative idea, there sits a regulatory framework that may allow or prevent the implementation of that specific idea as a service offering to the consumers. Also, not every offering may necessarily go well with the market or competition, thereby causing legal hurdles. Sometimes even loopholes in the framework can be exploited. Free or affordability doesn’t necessarily define an Innovative offering. So, with the changing times and technologies, the regulatory framework needs to be revised in a neutral manner keeping in view the future of the sector and the growth of the country.

Technology: 

Technology that is in demand today may become obsolete tomorrow. So, there is always a capital risk involved, and leadership decisions play a crucial role in steering the growth or future of a company. Even the very precise features of technology should be fully utilized, and the telcos should make sure the customer is fully aware of the available offerings when and where required. After all, the decision maker (consumer) should be fully aware of the offerings to choose the service right? That said, it doesn’t need a 360 degree marketing campaign spending crores uselessly. Anything simple that impacts the customer directly will make sense  because, at times, even too much marketing will land into troubles.