Vodafone India Q3 ARPU plunges, adds 5.4 million new customers

Vodafone India’s average revenue per user (ARPU) plunged in the third quarter to reach Rs 174.9, against Rs 178 in the second quarter. Vodafone, the country’s second largest telco, added 7,600 3G sites in the third quarter to take the overall 3G site count to 47,000 sites with 3G coverage reached 94% in targeted urban areas. The telco’s 2G cell site count stood at 134,000 in India in the third quarter.

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Bharti Airtel on the other hand, had 77000 3G sites, and 151000 2G sites till December 2015. During the quarter, Vodafone India’s total data revenue went up 38%, while 3G browsing revenue surged 69%, supported by an increasing proportion of 3G users, now totalling 25.9 million. Its 3G data usage/user also grew 23% in the quarter.

The telco added 5.4 million customers in the quarter to take the overall base to 193.6 million. It had added just 2.8 million customers in the second quarter. Vodafone India’s messaging volumes, representing SMS and MMS message volumes including outgoing, incoming, wholesale and roaming, reached 26,108 million in the third quarter, up from 24,710 million in the second quarter.

The telcos’ total voice minutes, or the volume of minutes handled by each local network (includes incoming, outgoing and visitor calls) reached 181,203 million in the quarter, up from 177,053 million in the second quarter.

The telco’s average customer churn stood at 51.2% in the third quarter, as compared to 53% in the second quarter. Churn is total gross customer disconnections in the period divided by the average total customers in the period.

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8 Comments on "Vodafone India Q3 ARPU plunges, adds 5.4 million new customers"


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February 6, 2016 11:22 am 11:22 AM
All people are talking about how Airtel, Voda and Idea are going to affected by the launch of RJIO but what about small placers such as Aircel , TATA, BSNL etc. In my opinion these ppl are going to loose very much than the Top 3. Bcoz at least these 3 are having 4G to defend their customer base to some extent, but all other operators do not have 4G. They will lose their Data Customers very much. It will be very difficult situation for them. Situation will be very bad bcoz on the one side they will loose customer… Read more »
February 6, 2016 12:10 am 12:10 AM

Fraudafone :

All the best for you to be chucked out from India.

If Aircel Tanilnadu gives on net local calls at Rs.0.10, off net local calls at Rs.0.30 and all India STD mobile calls at Rs.0.35 (all per minute) + Rs.1000 main account balance with the above voice calling benefits for 365 days at Rs.1947 (launched in August 2014), why can’t vodafone launch such offers so that it should be as RLH ratecutter.

February 6, 2016 12:03 am 12:03 AM
Sayed. Ah. Stop talking about JIO JIO JIO. What is JIO?. A dreaming network which will never launch. At least try fraudafone, fraudtel and idea 4G now and be happy because after 4G coverage is increased, the speed will be equal to 3G regardless of their spectrum buying in the future. All networks are overloaded with customers per MHz. TRAI must fix the maximum number of customers that an operator can have per MHz of spectrum so that each and every user get at least 3.6 Mbps download and 1.57 Mbps upload 3G speed anytime, anywhere during on net national… Read more »