Tata Docomo Launches ‘My Song’ Service

By April 8th, 2010 AT 3:33 PM

Living true to its promise of repeatedly redefining the telecom experience for its subscribers, TATA DOCOMO, the GSM Mobile Service brand of Tata Teleservices Limited , has launched an innovative Value-Added Service ‘MY SONG’ for all post-paid and pre-paid mobile subscribers across India.

Tata Docomo claims that unique My Song service, introduced for the first time in the country, is a reverse ring-back tone facility, wherein the caller gets to hear the tune that he sets for himself, instead of listening to the conventional tring-tring, or caller tunes set by the called party.

For subscribing to My Song service, customers can dial 543217 and personalize songs of their choice of different genres such as Bollywood Hits, Regionals, International, Classical and Funny Tunes. As an additional benefit, subscribers can set a maximum of up to three different songs for calling different people. To access this service, subscribers will be charged 2 paise per second and the subscription charges will be Rs 15 for a period of 30 days for Rs 10 per song download for both post-paid and pre-paid subscribers.

Once the My Song service is activated, a user can keep a tab of all details of the service on the fly. Songs downloaded will be subscriber’s personal selection and will be played as a shuffle.

Announcing the launch of new service, Mr. GurinderSingh Sandhu, Head Marketing, Tata DOCOMO said “With My Song, we have introduced yet another unique service which offers a refreshingly different telecom experience to Tata DOCOMO customers. When you make a call, you usually have to listen to someone’s caller tune which might not be your taste. We believe My Song service is an extremely relevant & innovative offering that is in line with our aim of being THE refreshingly different brand in the telecom clutter.”

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