Reliance Mobile launches “Do Knot Disturb” Zone on R-WORLD

By October 1st, 2009 AT 12:00 PM

RelianceMobile-Do Knot Disturb-Zone-on-R-WORLDReliance Mobile announced the launch of a new Value Added Service initiative as part of its partnership with BIG Pictures for the Bollywood movie “Do Knot Disturb”.

Reliance Mobile has unveiled a special “Do Knot Disturb” zone on its mobile VAS platform ‘R-World’ for its CDMA and GSM mobile service users. The company has gone live with special Mobile VAS content based on the movie leveraging its VAS platform R-World to allow users to access special content including Ring Back Tune (Caller Tunes), polyphonic and mp3 Ring tones, Exclusive wallpapers and video clips.

The operator also announced the winners for the ‘Do Knot Disturb’ special contest that is being promoted across its various verticals.The star cast of the Bollywood movie “Do Knot Disturb” including Govinda, Sushmita Sen, Riteish Deshmukh and Lara Dutta, were present in the launching function.
Reliance Mobile also arrange Video conferencing to meet the press across respective R-World’s in, Jaipur, Indore, Chandigarh, Hyderabd, and Lucknow.

Reliance Communications senior executive vice president Akshay Kumar said, “We are proud to associate with Do Knot Disturb. We are happy to promote this movie across all platforms offered by Reliance Communications. We are optimistic on leveraging our technology to create a definitive connect of this film with our subscribers across the country.”

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Tariff war in the telecom space is intensifying. Reliance Communications has announced a new strategy to counter Tata DoCoMo’s 1 second billing offensive. The company, while addressing a press conference, says a tariff of 50 paise per minute for local and STD calls and SMS charges of 50 paise per SMS will be applicable from October 6 across both GSM and CDMA networks.

The company’s management says it plans lead to savings over per second billing and wants to do away with the short-term approach.

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