Reliance Jio ARPU Might See Positive Growth Post Removal of JioMart Offer

On March 31, 2022, Reliance Retail stopped giving cashbacks under the JioMart Maha Cashback offer to consumers making purchases from Reliance Industries Limited (RIL) owned companies. These cashbacks could be used for making purchases and getting discounts across Reliance owned retail stores, both online and offline.

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Reliance Jio, a telecom brand under RIL, also allowed users to utilise this cashback to get a discount on the recharges made through the MyJio app. This meant that even after tariff hikes, a lot of users were getting the new expensive plans at discounted rates. While not every customer might have leveraged the offer to get a discount on their prepaid recharge, there might be many who might be doing that, which would have offset the effect of the tariff hike.

However, users stopped receiving fresh cashbacks under the JioMart Maha Cashback offer from March 31, 2022. Further, any and all the cashback amount that Reliance customers had expired on April 30, 2022. This means that from now on, all the future recharges will cost users the complete amount of money as they can’t get any discount going forward.

Jio’s ARPU Gains Decent Despite Delay

It is worth noting that Jio is not too far from Airtel when it comes to the average revenue per user (ARPU) figure. Despite the JioMart Maha Cashback offer and having a lot of users subscribed to the long-term plans, Jio’s ARPU gains have been decent until Q3 FY22.