RCOM brings New Year 2015 data delight for its CDMA subscribers offers 1GB/Month for Rs.56

By December 19th, 2014 AT 5:33 PM

We are at the brink of the New Year and discounts and special offers are pouring in from every direction. With the impending launch of Reliance Jio in the first and second quarter of 2015, every operator is busy in upping their game and one operator that is at the forefront in this regime is RCOM. Reliance communications has been taking every possible measure to ensure that it doesn’t lose its market share in the form of subscriber base through port outs once Jio commences commercial operations.

Reliance Mobile Launches Talk STD and Talk LOCAL Prepaid Plans

In the past few months RCOM has launched one of its kind offers like the Zero plan for CDMA phones, device bundled 3G data offerings with HTC handsets, pan India roaming free plans and the recent Rs.177 for 2GB 3G data with unlimited whatsapp, facebook and Twitter usage.

This time it has launched a long duration EVDO data pack for its CDMA subscribers, the pack comes with a denomination of Rs.2015 and a validity of 3 years (1095 days or 36 months) and the benefit of 1GB EVDO (3G like speeds) per month which works out to around Rs.56 for 1GB data with one month validity.

The unused data will be carried forward to the following month until the validity of the pack. Post consumption of free usage, the user will be charged at base tariff 10p/10KB. The plan is usable in Pan India roaming on Reliance CDMA network.

reliance-evdo-plan

Through long duration plans like this and ‘zero plan’ RCOM is trying to ‘Lock in’ its subscribers and prevent them from migrating to competitors networks, thus ensuring steady income and increasing the gross ARPU (Average revenue per user). This along with the ongoing effort of expanding HSD coverage to a Pan India scale by upgrading to EVDO Rev.B upto 14.7 Mbps in non 3G circles and bridging the gap between 2G and 3G tariffs are the strategy currently being employed by RCOM to maintain its lead in the Data market share since as we all know, data is the future of telecom.

Let us know your views and opinions through your comments below.

Inputs : Avinav Setia

Physiotherapist by day and techno buff by evening, Esmail is our very own in-house spectrum specialist. He has a keen eye for the Mobile data and DTH segments.

26
Leave a Reply

avatar
Photo and Image Files
 
 
 
7 Comment threads
19 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
15 Comment authors
maxMaxAdithya VardhanEsmailAbrar Recent comment authors
newest oldest most voted
Abrar
Abrar

I think that this plan by RCOM is precursor of data rates after the launch of RJIO. The cost of per GB data will definately be below Rs. 50 looking at the current offer. Although it is a good plan but locking oneself up for three years is a little risky affair in my opinion. Also with such type of offer RCOM is trying to clear its balance sheet as early as possible. Moreover one should also keep in mind that money paid today is not equivalent to money paid every month. If one considers interest factor the cost per… Read more »

Adithya Vardhan
Adithya Vardhan

Jio 4G Service (Phase 1) from 1 April 2015. More or Less it’s confirmed.

Recent Posts

Asus Zenfone Max Pro M1, Max Pro M2 and Max M2 to Get Android 9 Pie Update by April 15

Android 9 Pie is coming to three Asus phones including Zenfone Max Pro M1, Zenfone Max Pro M2, and Zenfone...

Vivo V15 Pro Review: Bringing Innovation to Masses

Although Vivo isn’t a brand you would prefer when it comes to buying phones in the premium segment; there is...

Dell and Alienware Launches Three New Gaming Laptops in India

Refreshing its PC gaming portfolio in India, Dell and its subsidiary Alienware on Monday launched Alienware Area-51m, Alienware m15 and...