PM Flags off Pan India Mobile Number Portability

The mobile operators such as Vodafone Essar, Bharti Airtel, Idea Cellular, Uninor, Tata Docomo/TTSL, BSNL, MTNL, MTS/SSTL are already to geared up to encash the MNP to boost their sales and revenues by garbing new some high end subscribers.

Speaking with the TelecomTalk Mr. Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said “We understand that consumers are looking for a pan-India network offering seamless connectivity across the length and breadth of the country; affordable and relevant products and service offerings; accessible and humane customer care; accurate billing systems; voice clarity and no call drops. These are the key parameters for consumer satisfaction and will ultimately be the deciding factors for exercising choice, post MNP.”

He further added “Idea was the first telecom operator to launch a series of ads with the message – ‘No Idea, Get Idea’ – on TV and extending to other media such as Digital, Radio and Outdoor.We expect a gain from MNP and are confident of building on to our current subscriber base of over 81 million across the country.”

Mr Deepak Gulati, Executive President, Mobility Business Division, Tata Teleservices said that “We have been strong advocates of Mobile Number Portability (MNP) for years and welcome the new regime that begins today. This is a beginning of an era which will give new direction to the Indian telecom industry—as a Tata Group company, we have always felt that the power of choice should be left to the customers. Customers should have the right to choose whichever service provider they find the best—and it is up to the operators to provide the best possible services to keep their customers loyal to them. MNP will be a great leveler, because it will liberate telecom users and give them the power of choice.”