India's first 3G Mobile Service operator Mahanagar Telehone Nigam Ltd (MTNL) today announced the launch of India's first 3G-driven Mobile TV services with MPEG4 picture quality in association with Aksh Optifier Ltd .
The new 3G Mobile TV service, uniquely offered by MTNL to its 3G mobile subscribers in Delhi and Mumbai cirrcle.The new MTNL 3G TV will provide IPTV (Internet Protocol Television) feed for mobile TV on MTNL’s 3G service which will enable subscribers to view all channels at high resolution and speed. At Present MTNL offing application based Mobile TV and Live TV services (which is available only for Nokia Symbian and some limited handsets) to its 2G and 3G GSM subscribers in Mumbai and Delhi in association with content provider Apalya Technology.
Speaking on the launch of MTNL 3G TV, Dr. Kailash Choudhari, Managing Director, Aksh Optifibre said “At Aksh, our commitment is to deliver ubiquitous technology and path-breaking innovation. We are proud to launch India's first 3G mobile TV in Delhi and Mumbai. 3G Mobile TV as a value added feature epitomizes convergence in technology realizing the distant dream of live television viewing on the move. Our association with Alcatel-Lucent enables us to materialize that Indian 3G subscriber’s aspiration for a revolutionary product"
Mr. Vivek Mohan, Managing Director, Alcatel-Lucent, India said that “Alcatel-Lucent’s mobile streaming server offers an exceptional viewing experience, high quality video from the very first video frame, and fast and seamless stream switching when zapping between TV channels.”
Alcatel-Lucent Mobile Streaming Server (also known in the market as pvServer); for MTNL 3G TV is an off-the-shelf solution to launch video services on 2.5G and 3G networks. The Mobile Streaming Server supports all types of standard-based media formats and dynamic switching from high-bit rate to low-bit rate streaming based on network coverage and bandwidth availability.
The new MTNL 3G Mobile TV service helps Aksh Optifiber extend its existing IPTV service, iControl, currently offered to the MTNL subscribers. The new partnership also further cements Alcatel-Lucent’s role in the development of new advanced mobile services for MTNL and of 3G in India.