Here come first cashless music festival!

By November 27th, 2015 AT 1:39 PM

Private sector lender Yes Bank has tied up with Universal Music Group to provide cashless payment solutions for the visitors at music festival – ‘Bacardi Enchanted Valley Carnival’ (EVC). Yes Bank would be the banking partner for the event, which will be held from December 17-20, 2015 at Aamby Valley City, Lonavala.

mobile

About 15,000 visitors are expected to participate in the event. Yes Bank will facilitate the cashless payments by using “Wrist Bands” which can be loaded at various collection points at the festival, and can then be used for making any kind of payment with a “simple tap”.

Devraj Sanyal, Managing Director and Chief Executive Officer of Universal Music Group and EMI Music, South Asia, said, “Making Bacardi Enchanted Valley Carnival cashless will be a first mover on our side of the world and having a partner like Yes Bank to invest in the technology that supports and run this with us will add a level of sophistication to the journey of any festival go-er.”

Ritesh Pai, Senior President and Country Head, Digital Banking, Yes Bank, said, “We truly value our association with Universal Music Group, who with their experience and expertise, are the ideal partners for driving this initiative.”

Read more on:

Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR

Leave a Reply

avatar
Photo and Image Files
 
 
 

Recent Posts

Xiaomi Launches Mi Neckband Bluetooth Earphones With 8 Hours Playtime for Rs 1,599

Xiaomi today debuted some of the most awaited smartphones in the country, the Redmi K20 and the Redmi K20 Pro....

Xiaomi Launches Mi A3 With Snapdragon 665, 48MP Triple Rear Camera Setup and More

The third generation of the Xiaomi A series which has become highly popular in India has made its way to...

Hathway Broadband Starts Providing Unlimited FUP Plan With 50 Mbps Speeds at Rs 399

Earlier this year, Hathway Broadband introduced an offer called ‘Life Set Hai’ under which it delivered a 50 Mbps broadband...