Following Rollout of New Trai Tariff Regime, Hindi GEC Channels Viewership Underwent Massive Change
In the effects following the rollout of the new regulatory framework from the Telecom Regulatory Authority of India (Trai), we have seen lots of parameters change like pricing of channels, monthly subscription bills, and even viewership. While nobody expected the viewership to take hit by large margins for some channels, it has undoubtedly happened. Many big broadcasters like Zee Entertainment Enterprises (ZEEL), Star India, Viacom18 and Sony Pictures have withdrawn their... Read More