Xiaomi Outperformed Samsung and Other Brands in Top 50 Cities of India: IDC

Smartphones sales are increasing with every passing year, and this year, the smartphone shipments in India might touch 262 million, according to a recent report. As per International Data Corporation’s (IDC) latest India Monthly City-Level Smartphone Tracker, major 50 cities in India accounted for 50% smartphone sales in Q3 2017. This is a sizeable growth of 27% from the previous quarter.

  • Make Telecom Talk My Trusted Source
  • Source of Google
  • Source of Google

idc-quarterly-report

The report cites that Tier-I cities of India continue to be the key volume driver for the India smartphone market with 29% sequential growth in Q3 2017. Bhopal, Gurgaon, and Jaipur from the Tier-II cities have emerged as the fastest growing cities with each growing more than 40% from the previous quarter.

It is also said that metro cities of India remain the major contributors to the smartphone sales in India, with Delhi and Mumbai contributing one-fourth of the total sales in top 50 cities.

However, with the availability of inexpensive and large amounts of data and 4G penetration, the demand from Tier I and Tier II cities continue to attract all the smartphone vendors. Vendors are notably diversifying their sales and marketing strategies. Also, the e-tailers are expanding their presence in most of the cities to cater to the demand coming from these markets said IDC in the report.

Chinese brand Xiaomi has seen an impeccable growth in 2017, and this report from IDC says that Xiaomi has outperformed Samsung and other major brands in the top 50 cities of India. Xiaomi moved to the leadership position in major 50 cities of India, registering 120% growth in the Q3 2017.