With the DTH industry growing competitive after the new Trai tariff regime, the DTH operators are vying for more subscriber market share by luring the new customers using offers, discounts and unique offerings. As a result of these attempts, the DTH industry now has a plethora of offerings which are unique to every DTH operator. This is how DTH companies are setting themselves apart from the competition. While some focus on offering a cost-effective solution to the customers to avail the basic TV services along with streamlining customer service for them, others are on the forefront of technology offering the latest services for better consumer experience. Here we take a look at what the unique offerings from the various DTH operators are. Some of the operators included in the list are Tata Sky, Airtel Digital TV, Dish TV amongst others.
Dish TV Unique Services
When it comes to unique services by Dish TV, the DTH operator is offering WhatsApp updates to its subscribers which can come handy given that essentially everyone uses WhatsApp these days. Using this service, the subscribers can check their last recharge amount, current balance and other information about their subscription. To enrol in this service, the subscribers will just have to give a missed call to the number 1800 375 7878 from their registered number.
Not only this, but Dish TV is also offering Alexa Skills. Dish TV subscribers will be able to set up Alexa skills like “Alexa Enable Dish TV”. They can also go to the Dish TV Skill page on the Alexa Store and tap the Enable Skill button to avail the service.
Dish TV also offers the DishSMRT Stick to its subscribers which is dongle based service for accessing content on their TV screens. The subscribers can plug in their DishSMRT Stick on their Dish NXT HD Set-Top Box and avail it for Rs 699 after which they will be able to access OTT content.
Tata Sky Unique Services
Tata Sky has become the largest DTH operator in the country courtesy of its consumer-centric moves and the services that it offers. It is also because of the unique offerings that it ships for the consumers, and that is why the Tata Sky consumers have been able to resonate with these services. When it comes to being unique, Tata Sky offers the Binge Service under which it offers a special edition of the Amazon Fire TV Stick. This is a very unique way for the Tata Sky subscribers to access OTT content on their TV along with getting a complimentary subscription to many OTT applications from the company.
Not only this, but the DTH company also offers temporary account suspension facility as well. This unique feature comes under the Tata Sky cashback offer. The temporary account suspension is a unique feature which allows the subscribers to suspend their account for a maximum of 5 days. This is especially handy for subscribers who want to travel outside while keeping their DTH services inactive.
Airtel Digital TV Unique Services
Airtel Digital TV has the Airtel Xstream Box in terms of unique offerings. The DTH operator ships this Hybrid Set-Top Box for Rs 3,108 and under this the subscribers will be able to enjoy OTT services along with the satellite TV channels. It is also worth noting that after Reliance Jio’s Jio 4K Set-Top Box, the Airtel Xstream Box is the only Hybrid Set-Top Box available in the market for consumers right now.
D2h Unique Services
When it comes to D2h, the DTH operator is offering the D2h Magic Stick, which is very similar to the DishSMRT Stick and allows the subscribers to enjoy OTT content on their TV screens. The D2h Magic Stick is also a dongle based service. Not only this, but D2h is also offering the most attractive long-term plan to subscribers with up to 5 months of free service.
