TV viewership

May 8th, 2020 9:11 PM 0 COMMENTS

English and Business News Channels Get Highest Viewership in Week 17: BARC and Nielsen Study

TV channels viewership has drastically increased in the lockdown period. Since people are staying at home, they are watching multi-genre channels to have an informative and entertaining quarantine period. Among all the genres, News genre is attracting TV viewers from the past seven weeks. As reported by Broadcast Audience Research Council of India (BARC), both English and business news channels have witness increased viewership in Week 17. English news channels... Read More

April 20th, 2020 5:29 PM 0 COMMENTS

TV Viewership Gets Hit in the Week 14 of 2020: BARC

Since the outbreak of COVID-19 and implementation of precautionary lockdown period, TV Viewership has reached new heights. As people are staying at home, they are relying on the television platform for their entertainment. From the beginning of the lockdown period, general viewership of nearly every genre achieved better figures. However, recent BARC and Nielsen Study stated that TV viewership slightly decreased in Week 14 as compared to Week 13 of... Read More

April 10th, 2020 2:21 PM 0 COMMENTS

Movie Channels Viewership Increased in Week 3 of Lockdown Period

Since the lockdown period has been imposed by the Indian government to combat COVID-19, the demand for digital entertainment sources has been increased as people have been stuck at homes. Though multiple channels are not showing, new shows due to the lockdown period, genres such as news, old classics and sports have gained significant attraction, and their viewership has been increased. One of the most viewed genres amongst all is... Read More

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