In a bid to boost its position in already crowded Indian handset market,“FLY” Mobile the flagship Mobile Phone brand of Meridian Mobile Pvt. Ltd., a part of the UK based Meridian Group announced its partnership with Gati Ltd, one of the leading Express Distribution and Supply Chain Solutions provider.
The tie up makes Gati the sole logistics and supply chain solution provider for GSM phones “Fly” Mobile in India. Gati will offer third partly logistics solutions which would mean providing integrated operations right from procurement to warehousing, Inventory management, order management, demand & supply support and analytics, distribution and reverse logistics.
Fly Mobile is globally positioned as challenger brand with extremely strong commitment to differentiation. We believe that our aim to have best in class service in supply chain management is in line with our aspiration to serve our customers & consumers better.
Fly has been using the services of Gati for domestic logistic in the past, given the experience we had with Gati this tie-up for an integrated supply chain management solution will allow Fly to leverage the core competency of Gati, said Mr. Prem Kumar, CEO, Meridian Mobile.
