December 4th, 2020 2:00 PM 0 COMMENTS

Indians Comfortable With Paying Rs 400 Per Month for OTT Subscriptions

Over the last few months, demand for over-the-top (OTT) content platforms in India has grown multiple-folds given the country was put in a lockdown for more than two months. People are staying inside their homes more now. For most of the Indians, their only source of entertainment is streaming videos online. It is interesting to see big production houses partnering with the major OTT platforms to release their new movies... Read More

September 15th, 2020 11:50 AM 0 COMMENTS

Trai Recommendations on OTT Services Does Not Address Important Issues: COAI

The Cellular Operators Association of India (COAI) on Monday said that the recommendations released by Telecom Regulatory Authority of India (Trai) on Regulatory Framework for Over-the-Top (OTT) services does not address important issues. SP Kochhar, director general of COAI said that the consultation paper released by Trai in 2018, had raised several “important issues” such as “lawful interception of OTT services.” However, Kochhar said that the recommendations released by Trai... Read More

April 14th, 2020 8:10 PM 5 COMMENTS

Netflix Becomes the Biggest OTT Gainer Out of Quarantine Phenomena

Since the government announced the lockdown period, OTT platforms gained significant importance as people were staying and home and relying on platforms for their entertainment. OTT streaming industry has seen an increasing curve in both the demand and profits in the entire lockdown period. Amongst all, streaming giant Netflix has become the biggest OTT gainer in the entire quarantine period. Also, it is expected that the demand for streaming platforms will... Read More

April 10th, 2020 2:21 PM 0 COMMENTS

Movie Channels Viewership Increased in Week 3 of Lockdown Period

Since the lockdown period has been imposed by the Indian government to combat COVID-19, the demand for digital entertainment sources has been increased as people have been stuck at homes. Though multiple channels are not showing, new shows due to the lockdown period, genres such as news, old classics and sports have gained significant attraction, and their viewership has been increased. One of the most viewed genres amongst all is... Read More

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