OTT Apps in India

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OTT Apps in India

Bala Yogesh October 3rd, 2021 10:13 PM 0 COMMENTS

Indian Users Expected to Spend More on OTT, Sony-Zee to Cash on Market Growth

Indian users are expected to spend more on over-the-top (OTT) platforms in the next few years, say analysts. Prabhudas Lilladher, a research based financial services organization, in a note said it expects users in India to make “higher spends on digital side” as there is a “shift in viewing habits.” The firm in its note on Thursday highlighted that the viewing patterns have shifted from linear television to digital media... Read More

Bala Yogesh September 22nd, 2021 9:08 PM 1 COMMENTS

Telecom Operator Arrangements Critical to Disney+ Hotstar

Disney+ Hostar, the over-the-top (OTT) streaming platform run by Walt Disney owned Star India, has over 18,000 hours of “unparalleled content,” says Bob Chapek, chief executive officer at Walt Disney. Chapek said that Walt Disney’s approach with its direct-to-consumer offerings “across the world is that one size does not fit all.” The chief executive officer at Walt Disney said that the company heads to the market with “different propositions, different... Read More

Bala Yogesh August 13th, 2021 7:26 PM 0 COMMENTS

Stakeholders Not Happy With Movies Having Direct OTT Release

Parallel release of movies on over-the-top (OTT) platforms and multiplexes is a “concept” that is “prevalent only in the US and some other western markets,” says Kamal Gianchandani, chief executive officer at PVR Pictures. Gianchandani in the first quarter earnings call in late July, said that the “concept” of a “simultaneous release” is “not applicable to India.” The CEO at PVR Pictures was responding to an analyst question on the... Read More

Bala Yogesh August 11th, 2021 6:47 PM 1 COMMENTS

Zee5 Set to Release Good Quality Content Each Quarter

Zee5, the over-the-top (OTT) streaming platform run by Zee Entertainment Enterprises is “showing early signs of success on expected lines.” The development was shared by Punit Goenka, chief executive officer at Zee Entertainment Enterprises in the first quarter earnings call on Friday. Goenka highlighted that the company released “two big properties” in its first quarter including Radhe, an Indian film starring Bollywood actor Salman Khan. Further, the company also released... Read More

Bala Yogesh July 2nd, 2021 7:12 PM 0 COMMENTS

Wired Broadband Low Penetration Turned TV Into Preferred Medium in India

Bharti Airtel, the second-largest wireless operator in India, on Friday said that it “is in talks” with over-the-top (OTT) streaming services for “seamless integration with Black plans.” The development was shared by the Airtel management on Friday with the operator unveiling its Airtel Black, an “all-in-one solution for homes.” Airtel management in the press briefing said that the time spent by its users on the television has increased due to... Read More

Bala Yogesh June 9th, 2021 6:55 PM 0 COMMENTS

Releasing Movies Directly on OTT An Experiment Say Indian Multiplexes

Radhe, an Indian film starring Bollywood actor Salman Khan was a “big experiment” says Kamal Gianchandani, chief executive officer at PVR Pictures, the film production and distribution arm of the PVR Group. Gianchandani in the fourth-quarter earnings call on June 2, 2021, said that Radhe was the “first big film to go the pay-per-view route” in the country. However, the PVR Pictures CEO said that the pay-per-view (PPV) model is... Read More

Bala Yogesh March 26th, 2021 6:44 PM 1 COMMENTS

Cheaper OTT, DTH Set to Halt Cable TV Subscriptions in India

The number of cable TV users in India continued to remain at 103 million in the 2020 financial year, Statista said in a report in early March. The company highlighted that the number of cable TV users in India already hit 103 million in the 2019 financial year having witnessed a dip in the previous years. In the 2017 financial year, Statista, a German company engaged in market and consumer... Read More

Bala Yogesh March 17th, 2021 6:39 PM 0 COMMENTS

OTT Platforms Future Evoke Polarizing Response from Analysts

Nirmal Bang, an Indian stock broking company on Friday said in a report that the threats posed by the Over-the-Top (OTT) platforms in India on the Indian film industry is “exaggerated.” The company said that the makers of an “reasonable budget movie” will not find it “compelling” to directly release the movie on an OTT platform in the country. Nirmal Bang said that the movies that opt for a direct... Read More

Bala Yogesh February 24th, 2021 5:40 PM 0 COMMENTS

OTT Platforms Thriving in Price Sensitive Indian Market as Data Penetration Grows

Netflix, the American streaming service on Monday announced that Jagame Thandiram, a Tamil film starring Dhanush is all set for an “exclusive release” on its platform. The streaming giant with 204 million users across the world said that Jagame Thandiram is “one of the first big Tamil films” set for Netflix release in 2021. Netflix said that Jagame Thandiram will “launch globally in over 190 countries,” with the movie also... Read More

Bala Yogesh January 11th, 2021 4:45 PM 0 COMMENTS

DD Free Dish, Smart TV to Restrict Cable, DTH Growth in India: Analyst

Prabhudas Lilladher, a research based financial services organization in a report said that the pay TV services including cable TV and Direct-to-Home (DTH) will deliver “low single digits” growth in India. The firm in a report on Tuesday said that the “uptick in DD Free Dish” along with the “higher growth in connected TVs” will restrict the growth of pay TV homes across India. Prabhudas Lilladher highlighted that the pay... Read More

Tanay Singh Thakur June 22nd, 2020 7:15 PM 0 COMMENTS

JioFiber Users Will Now Get Free ZEE5 Premium Subscription on Select Broadband Plans

ZEE5 is one of the most popular OTT platforms in India and it has Premium subscription as well. It is particularly famous for providing rich local content to Indian customers. JioFiber users will now be able to access the ZEE5 Premium content for free. At the moment, Airtel Xstream Fiber customers are availed with the benefit of free ZEE5 Premium subscription when they purchase any of the fiber plans. But... Read More

Arpit Sharma September 14th, 2018 3:43 PM 0 COMMENTS

OTT Apps Like WhatsApp, Viber and Skype to Remain Unregulated: Trai

A new report has surfaced which points towards the reduction of regulatory measures on OTT (Over the top) applications and platforms by the Telecom Regulatory Authority of India (Trai). With the present data, the telecom operators seem to be satisfied with the growing data usage which these OTT applications are driving on their networks, as opposed to their previous stance. Data Consumption Rising Courtesy of OTT Apps Trai has said... Read More