January 20th, 2011 1:03 PM 170 COMMENTS

MNP Effects Pushing Operators To Send Loyalty SMS

As the sword of MNP dangling down on the head of Indian Telecom Operators, The gust of retaining the subscriber base is deepening more in the Indian Telecom Industry according to our sources carriers now are becoming more aggressive on ‘Retention’ amongst the U & R (usage and retention) portfolio and devising new methods to counteract this situation. The first beacon on the retention front was recently seen as loyalty... Read More

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