Flipkart Launches ‘SmartBuy’ for Selling Self-Branded Products at Cheap Prices
In a move to enhance its margins, Flipkart has launched its first private label business under the brand name - Flipkart SmartBuy. The e-commerce giant emailed its customers on Friday Morning, promising them an "exclusive range of quality everyday product at great prices" on Flipkart Smart Buy. It is Flipkart's version of Amazon Basics, where Amazon sells its self-branded Headphones, Speakers, and other products. For now, Flipkart's SmartBuy store is... Read More
