In the times of the pandemic, lockdown, and everything that has gone in the past year, businesses, whether digital or with a physical store have relied on SMS promotion a lot. The public telecom company, Bharat Sanchar Nigam Limited (BSNL) has also been a provider of bulk SMS services which these business entities can use to send messages, convey information, or promote their businesses. In a new revision to its... Read More
Telemarketers use bulk SMS to market new products and services. One SMS costs only 9 to 10 paise and it might not feel like too much. But when that turns into a big number of messages every day, say 1,00,000 messages or more, then the costs pile up. To keep the expenses in check, companies plan and set up a marketing and advertising budget. But now, telcos have increased the... Read More
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