TRAI Mandate to Only Send Whitelisted Content on SMS Comes to Effect on Oct 1
The Telecom Regulatory Authority of India (TRAI) has made it mandatory for the telcos to only allow whitelisted content to be sent via SMS to customers. This rule was announced by the regulatory body on August 20, 2024. The rule instructs all access service providers to block any SMS traffic that contains APKs, URLs, or OTT links that have not already been whitelisted. This direction is all set to come... Read More