November 4th, 2016 2:14 PM 16 COMMENTS

MobiKwik facilitates e-cash payments for Tatkal ticket bookings

The mobile wallet service MobiKwik has partnered with Indian Railway Catering and Tourism Corporation (IRCTC) to launch e-cash payments for Tatkal bookings. According to MobiKwik, IRCTC customers can book Tatkal train tickets within two seconds using its service. Speaking about the new partnership, Upasana Taku, Co-founder at MobiKwik said, “MobiKwik collaborated with Indian Railways to digitize payments on the IRCTC app and IRCTC FoodOnTrack app this year, and now we... Read More

August 7th, 2016 11:10 AM 23 COMMENTS

The Importance of Product Registration: Notes to Consumers and Brands

We all get excited about ordering a new gadget online, receiving it in record time and starting to use it. But how many of us bother to track down the product registration link of the maker and enter all the details to register the product? Very few, in our observation. Why is product registration important? The first and the foremost reason is to avoid warranty claim issues. Several times, when... Read More

May 29th, 2016 4:19 PM 22 COMMENTS

Taking a quick look at Myntra’s Relaunched Desktop Website

After a little over a year of shutting down the desktop website to make way for an app-only strategy, e-commerce player Myntra has relaunched the desktop website. It may be remembered that the majority of experts and buyers had criticized Myntra's move back in 2015. In the website relaunch post, Myntra CEO wrote We believe that customers should have maximum choice, be it in selection of clothes or the device... Read More

May 28th, 2016 7:33 PM 6 COMMENTS

Tata CliQ: Small Catalog and Hardly any Premium Features. More Needs be Done

The Tata Group made a foray into lucrative e-commerce segment with Tata CliQ yesterday. Tata Group's other arms like Croma, Landmark etc. have had online stores earlier. The expectations are certainly high since CliQ comes from the Tata Group and the e-commerce market is dominated incumbents like Amazon, Flipkart, Snapdeal etc.  Forbes India hailed CliQ as a marketplace with a difference. The article quoted who's who in the Tata Group... Read More

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