The new IT rules have been a point of contention between Big Tech companies and the Indian Government. The most flared-up tussle has been between the Government of India and Twitter. The new IT rules issued by the government caused much ruckus with the social media companies, with Twitter facing the wrath of police as well. However, in a new positive turn of events, companies like Facebook, Instagram and Google... Read More
The Advertising Standards Council of India or ASCI has released new guidelines meant for influencer advertising on digital media platforms such as Instagram or Youtube. The new guidelines mandate the need for all promotional content that is being published by social media influencers or representatives to carry a disclosure label identifying the same as an advertisement. Furthermore, the new laws urge influencers to provide due diligence regarding products or services... Read More
No doubt every one will be busy with something or the other spending their last moments of the year on the eve of New Year with celebrations going high all across the globe. As always we have had our watchful eyes on whats going in Telecom and to our observation we found that Airtel was the only operator in India to offer support or at least respond over Social Media... Read More
Nowadays with the growing strength and potential of Social Media every brand be it product or service is choosing this medium as their preferred communication, service help desk and feedback channels. In case of Telecom operators too almost all major brands have their presence made in social media but are they really active and helpful? Are they trying to build up a special relation with their customers? We are trying... Read More
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