asci

May 28th, 2021 7:59 PM 2 COMMENTS

ASCI Guidelines Require Social Media Influencers to Provide Ample Disclosure

The Advertising Standards Council of India or ASCI has released new guidelines meant for influencer advertising on digital media platforms such as Instagram or Youtube. The new guidelines mandate the need for all promotional content that is being published by social media influencers or representatives to carry a disclosure label identifying the same as an advertisement. Furthermore, the new laws urge influencers to provide due diligence regarding products or services... Read More

March 31st, 2017 6:08 PM 8 COMMENTS

ASCI Asks Airtel to Modify/Pull Down the ‘Fastest Network’ Ad

The battle is still on. Bharti Airtel has been titled as the fastest network in India by speed test service, Ookla. Later on, a flaw revealed in the Speedtest application raised several eyebrows related to the 'Fastest Network' title. Though Ookla explained the entire methodology, that isn't sufficient enough to convince ASCI (Advertising Standards Council of India) as the agency now asked Airtel to stop/modify the campaign. The Fast Track... Read More

April 24th, 2015 7:45 AM 16 COMMENTS

Many Indian ads mislead the public, Idea Cellular’s IIN ad is one among them: ASCI

It seems a few of the Indian companies, especially from telecom, healthcare and education sectors are determined to make a fool of the consumers through their misleading ads. The Advertising Standards Council of India (ASCI) received a total of 167 complaints against various ad campaigns during February. After consideration, the body has sustained the complaints against 125 companies. Among them, 73 misleading ads are from the category of personal and... Read More

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