April 6th, 2015 1:06 PM 41 COMMENTS

Airtel launches ‘Airtel Zero’ to offer free data access to variety of mobile apps signed up with ‘Airtel Zero’

Bharti Airtel, today announced the launch of ‘Airtel Zero’ – an open marketing platform that will allow customers to access mobile applications at zero data charges. ‘Airtel Zero’ will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thus reviving interest of dormant customers, attracting new potential users and increasing retention. The platform will be a big win... Read More

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