Mobile eCommerce Can Be The Game Changer For Telecom Operators
Indian telecom operators are faced with a unique challenge of dealing with falling Average Revenue per User (ARPU), even as mobile penetration in urban and rural segments have witnessed significant growth in the past few years, according to Deloitte’s recent thought paper on Mobile eCommerce. While the number of mobile phone subscribers in India (both GSM and CDMA) crossed the 500 million mark in 2009, ARPU dropped sharply from Rs336... Read More
