Why RJio And Other Telcos Are Focusing On Apps…No, Its Not Just About Customer Acquisition!
The launch of RJio’s 4G services seems to be much closer to reality now ever. The company hopes to differentiate on the basis of quality of services and content. While the incumbents have been working towards upgrading and modernizing their networks to face the RJio challenge, the same cannot be said about their content strategy. In anticipation of RJio’s 4G launch the incumbents have been modernizing and upgrading their networks.... Read More
