Indian Users Expected to Spend More on OTT, Sony-Zee to Cash on Market Growth
Indian users are expected to spend more on over-the-top (OTT) platforms in the next few years, say analysts. Prabhudas Lilladher, a research based financial services organization, in a note said it expects users in India to make “higher spends on digital side” as there is a “shift in viewing habits.” The firm in its note on Thursday highlighted that the viewing patterns have shifted from linear television to digital media... Read More