Airtel content play

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Airtel, Vodafone & Idea plan to counter Jio with content play

India’s incumbent telecom operators—Bharti Airtel, Vodafone India and Idea Cellular—are increasingly focusing on building competence around content to counter the looming threat from Mukesh Ambani-owned Reliance Jio, which is expected to commercially launch services anytime in the country. Jio is planning to position itself as a digital content company, according to brokerage CLSA, which said that the prime services differentiator would continue to revolve around network experience, especially since content… Read More

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